1.What are popular types of advertising? 哪类广告?
Well, nowadays, there are numerous marketable ways that companies use to target their audience. One of the most favoured ad types is corporate sponsorship which embraces everything from different sports teams to fairs and festivals. It is also considered to be an effective means of increasing the company's visibility in the community. One more well liked type of advertising is banner ads. They literally clutter up the Internet, which means they are well received by consumers too. Oh, I nearly forgot to mention leaflets which are still actively distributed by people in public places and, of course, hoardinqs that virtually plaster cities with different kinds of messages.
2.What type of media advertising do you like most?你最喜欢的传媒广告是哪类?
Well, I would say that I prefer Internet advertising because the Internet is the only type of media I am using these days. Ads constantly pop up on the screen of my computer chasing me wherever I go online. What I like about it is that the adverts that appear are based on my previous browsing history, so, even though I am disturbed by them, at least, they show the stuff I am interested in.
3.How does advertising influence children? 广告如何影响儿童?
Well, it differently affects kids' wellbeing mainly leading them to unhealthy choices, changes in behaviour and even eating disorders. Children are an extremely vulnerable target audience. They believe the messages in advertisements without a doubt and then may make excessive demands on their parents for the products they see in the ads. Children are in a development phase and not able to understand the persuasive character or ironic connotations hidden in advertising messages taking everything at face value, which poses a threat to their health and behaviour. Though, the cases when adverts influence kids in d positive way setting a good example ' them to follow. So, it depends.
4.Is there any advertising that can be harmful to children? 有哪些广告对儿童有伤害?
Unfortunately, there is. I am more than sure that it's not good for kids to see advertising of alcohol, cigarettes, drugs or unhealthy foods 'cause children are cognitively and psychologically defenseless against advertising and often imitate specific behaviours they see in the media. So seeing somebody smoking or drinking a glass of something strong can push a child to trying the same, which is, no doubt, unhealthy and harmful for them in young years.
5.What factors should be taken into account while making advertisements? 制作广告需要注意哪些问题?
Oh, plenty of them, actually. I guess that number one factor is the content because that's what will either attract or not attract the viewers. I would even say not the content itself but its uniqueness, which is of primary importance for a good advert. Factor two is a target audience and the regional culture 'cause different buyers and different cultures can be attracted by different things. I would also name presentation and selection of suitable media as an important factor to consider and maybe the reach or number of people exposed to the message. That's it, I guess.
